The Society of Experimental Biology facilitates collaborative working and networking between scientific experts. Feedback from their members identified issues in the current website experience and prompted them to embark on a rebrand exercise. Together with their branding and CRM suppliers Quba helped to build a responsive website which delivered immediate improvements in online performance.

The first challenge was to identify a technical approach. SEB’s CMS Sitefinity was out of date. Moving to a newer version of Sitefinity was made trickier by the integration we needed to support with Aptify CRM. We worked with SEB’s CRM supplier to identify what work was required on either side to ensure compatibility between the two products.
With the technology hurdle out of the way we were able to concentrate on user experience. With a number of improvements identified by User Testing we changed the flow of most user journeys substantially. This validation paid off with the bounce rate dropping and conversions increasing immediately after launch.