John Cotton Group
Supporting three established bedding brands
Bringing stability and ongoing support to three established Shopify ecommerce websites
Supporting three established bedding brands
With over a century of experience in home textiles, John Cotton Group is one of the UK's established bedding manufacturers, combining a heritage of innovation with a commitment to quality and sustainability.
Its portfolio includes three distinctive consumer brands, each with its own audience and ecommerce presence:
- Slumberdown — offering everyday bedding designed to help families enjoy a better night's sleep.
- Snuggledown — bringing luxury, comfort and premium bedding into the home.
- EarthKind — championing more sustainable sleep through bedding made using recycled materials.
Each brand has its own Shopify website, providing customers with a direct route to discover and purchase products online.
When John Cotton Group needed a new digital partner to take responsibility for these websites, Quba stepped in to provide technical support, resolve existing issues and establish a more dependable approach to ongoing maintenance.
Taking ownership of three live ecommerce platforms
Inheriting an existing ecommerce website comes with its own challenges. Taking responsibility for three, each with different branding, content and functionality, adds another layer of complexity.
John Cotton Group needed a partner that could quickly understand the existing Shopify implementations, address outstanding bugs and provide reliable support across its portfolio.
With all three websites already established, the priority wasn't to redesign or rebuild them. It was to protect the investment already made and ensure the platforms could be maintained effectively.
For an ecommerce business, technical issues can affect the customer experience and create additional work for internal teams. Having a dependable support partner in place was therefore an important part of keeping the websites operating smoothly.
Getting to know the existing platforms
Our first priority was to familiarise ourselves with the three Shopify websites and their individual requirements.
Although built on the same ecommerce platform, each website supports a different brand proposition and customer experience.
We approached the takeover with a focus on understanding the existing implementations, establishing continuity and creating a practical foundation for ongoing technical support.
Rather than introducing unnecessary changes, our aim was to work with what was already there and identify where our expertise could make the biggest difference.
Resolving bugs and improving reliability
Following the handover, we focused on addressing existing bugs and technical issues across the websites.
Our Shopify development expertise allowed us to investigate problems, implement fixes and support the continued operation of the platforms.
By tackling these issues, we helped reduce the technical burden on John Cotton Group's internal team and establish a more reliable foundation for its ecommerce activity.
Bringing three websites under Quba Care
A key part of the engagement was moving all three websites onto Quba Care, our ongoing website support and maintenance service.
This gave John Cotton Group an established support arrangement, with access to Quba's technical expertise whenever issues arise or changes are required.
Rather than managing website problems on an ad hoc basis, the business now benefits from a structured approach to support across its three Shopify stores.
The arrangement also provides continuity, with a digital partner that understands the websites and can respond to their ongoing needs.
One partner, three distinct brands
Although the websites share a common ecommerce platform, maintaining each brand's identity and individual requirements remains important.
Our approach enables John Cotton Group to benefit from a consistent support relationship while continuing to manage Slumberdown, Snuggledown and EarthKind as distinct customer-facing businesses.
By bringing technical responsibility together under one partner, we've helped simplify the ongoing management of the portfolio.
Dependable ecommerce support without the need to start again
Quba successfully took over responsibility for John Cotton Group's three Shopify websites, addressed existing technical issues and established an ongoing support relationship through Quba Care.
The engagement provides John Cotton Group with a consistent point of contact for technical support, helping its internal teams focus on running and developing their brands.
With an experienced Shopify partner in place, the business has a more structured approach to maintaining its ecommerce websites and managing issues as they arise.
For John Cotton Group, the value wasn't in rebuilding what already existed. It was in finding the right partner to take ownership, resolve problems and provide the dependable support needed to keep three ecommerce brands moving forward.
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