Supporting the launch of a major US insurance brand into the UK
An expanding business that needed a reliable digital partner
US Fortune 500 insurance giant Markel specialise in commercial and tax-related insurance products and consultancy services.
As part of its expansion into the UK and Europe, the company made several strategic acquisitions, creating challenges relating to brand and technical consistency across the group.
Websites and digital platforms are vital to support the delivery of their products and services to their partner network who refer their products.
The marketing and IT teams needed a reliable partner to consolidate its portfolio of websites and digital products.
Moving to a single digital platform
An immediate goal was to standardise the web technology across the group to simplify digital management and reduce costs. We used Kentico multi-site to achieve this and created a digital style guide that would define the Markel brand.
With Kentico in place, we commenced the build of the new corporate website that would formally launch the Markel brand in the UK.
Improving the delivery of services to brokers
We implemented two systems that improved the service delivery for Markel business partners:
Insurance claims management: We developed a portal so brokers can submit claims against their schemes online, reducing the overhead for Markel call centre staff.
Insurance policy renewal and payment: We helped Markel streamline this process using a ‘white label’ payment portal enabling Markel to create microsites for their partners, through which their customers could make insurance renewal payments.
Strengthening customer relationships
Specialist insurance brokers and accountants play a vital role in delivering inquiries and repeat sales of Markel insurance products and consultancy services.
We worked with Markel to design and build a series of portals so their partners could create and deliver marketing campaigns, combining market insights and content while positioning Markel products to their customer base.
Over eight years we worked closely with Markels digital teams to:
- Create digital products to support the marketing of insurance products to its broker network
- Consolidate content and launch new branded websites for key business divisions
- Develop online processes for insurance claims and policy renewals
- Provide secure hosting and PEN testing
- Provide our 24/7 support service
Quality support that advances a global network