Bringing a trusted industry brand into a new digital era

Getting a troubled website project back on track

NICEIC's new corporate website had encountered significant challenges, leaving the organisation with a platform that wasn't delivering on its original ambitions.

With a wider digital transformation programme planned across NICEIC and Certsure, resolving the immediate issues was essential.

The priority was to understand what had gone wrong, establish a practical recovery plan and get the website successfully launched.

But this wasn't simply a technical exercise.

The website also needed to better reflect NICEIC's refreshed brand and provide a clearer experience for its different audiences.

Homeowners needed straightforward access to trusted contractors and certification advice. Electrical professionals needed to find training, scheme information and industry guidance quickly and easily.

The challenge was to recover the existing investment while delivering a website that worked harder for both the organisation and its users.

Understanding the problems before fixing them

We began with a detailed review of the existing website, assessing the implementation and identifying the issues preventing the project from moving forward.

Our recommendations provided a clear route to recovery, helping NICEIC understand what needed to change and how the project could be brought back on track.

Rather than recommending a complete rebuild, we focused on making the most of the existing platform.

Working through the technical challenges, we helped stabilise the implementation and supported the website through to a successful launch.

Putting users at the centre of the experience

Alongside the technical recovery, we took the opportunity to improve how the website served its audiences.

For homeowners, finding a qualified contractor was a key priority. We made this important functionality more prominent, creating a clearer route from the homepage to the Find a Contractor service.

For electrical professionals, we focused on improving access to schemes, training and other industry-specific information.

By establishing clearer journeys for these distinct user groups, we helped create a more intuitive experience that made it easier to find relevant content and services.

Bringing the refreshed NICEIC brand to life

The recovery project also provided an opportunity to introduce NICEIC's updated brand across its digital experience.

We developed a flexible design system that translated the refreshed identity into a modern, confident website.

Bolder visual elements, clearer content hierarchy and more structured page layouts helped establish a stronger brand presence while making information easier to navigate.

The design system was created to work within a flexible page builder, giving NICEIC greater consistency across its website without compromising the ability to create different types of content.

A practical approach to development

A key part of our approach was recognising the value in what had already been built.

By adapting and reskinning an existing off-the-shelf framework, we were able to deliver the refreshed design without the unnecessary cost and complexity of starting again.

Combined with the technical recovery work, this pragmatic approach helped bring the project to completion while protecting NICEIC's existing investment.