Westfield Health is the UK’s largest Health Cash Plan provider.
The business relies heavily on rankings for key search terms to generate leads from organisations and individuals. We helped Westfield Health to consistently increase traffic levels without falling foul of Google Penguin and Panda updates.

Our most recent work supported the new website relaunch. The client’s in-house team of developers worked with Quba to ensure that the new structure, content and CMS implementation was optimised for the search engines.
In order for the health cash plan page to achieve good rankings we maximised pagerank and authority. To achieve high relevancy for “health cash plan(s)” search queries, we researched what content a customer would need to see before they purchased.
We worked with our UX specialist to ensure we created strong thematic relevance that is rewarded by Google since the Hummingbird algorithm update.