Texthelp were stuck on technology selection having shortlisted over five potential CMS platforms.
We helped them to see that, in actual fact, this decision would be easier to make once we had a better understanding of the user needs and a more complete picture of the functionality required.
We ran workshops which defined six customer personas from which we created user stories focusing on interaction with the four product brands. This enabled us to understand how the customer sales journey could be maximised across the website and take advantage of cross-selling opportunities.