Boosting traffic with Content Marketing

National Numbers is one of the UK’s largest personal number plate companies. Strong search rankings are vital to generate traffic and sales enquiries.
We helped them to recover from a disastrous Google Panda penalty by delivering a series of exciting, interactive content campaigns that generated high value inbound links and strong referral traffic.

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Increase in organic search traffic


Additional sessions from organic search year on year


Average ranking position up from 15

Successful Content Marketing: 4 Steps to a Winning Content Promotion Strategy

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Improving sales enquiries

The business was almost 100% dependent on website sales enquiries. The penalty which hit them in 2015 signaled a huge drop in sales.
The penalty was caused by an outdated website with poor content and high volumes of low quality links. High PPC spend was needed to cover the shortfall hitting profit.

Creating high value inbound links

We ran a series of high value, interactive content marketing campaigns to gain coverage with a target audience of car enthusiasts and people who had an aspirational lifestyle.
The content had to generate interest from the editors of national press and well known car related websites so we could get referral traffic and valuable inbound links.
We used a formula to measure link quality based on domain authority ensuring all links achieved met the criteria we needed to significantly improve their link profile.

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What we did

Website planning & design

A vastly improved website was essential to support technical SEO improvements and deliver a better customer experience.
Through planning workshops we analysed the complex nature of private number plate purchases and how the website could support the customer journey through to an enquiry.
We built a wireframe prototype to test with users prior to moving onto design.

Great web partners. Excellent, knowledgeable, friendly people who take the time and apply the tools to understand what our business needs to succeed on the web.
- Peter J, Managing Director, National Numbers

Ready to discuss your project? Let’s talk

Greg Mathews

Greg Mathews

Client Services Director

If you fancy a chat about anything digital, feel free to contact Greg on email or give Greg a call on 0114 279 7779.


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