It was important that Fircroft were seen to be thought leaders in the specific sectors that they service. Our approach was to develop a series of high value content pieces that would engage their prospects various touch points in the recruitment process, positioning Fircroft as a knowledgeable and professional recruitment partner.
Our research phase involved unearthing popular topics that our target personas would be interested in. We then produced data led, quality content, from detailed infographics to thought leading articles.
We worked closely with the internal marketing team, following a content calendar that ensured we systematically focused on key areas within the business. This approach allowed our content to compliment any fluctuations and demand in specific industry sectors.