Projecting how a global trust improves education for all

Education Development Trust is a global not-for-profit with offices in the UK, UAE, Brunei, India and Kenya. They improve school systems and ultimately, the life chances for all
Their new website was crucial to launch a fresh brand identity and showcase the global scale and impact of their activities.

Thank you Quba for all the great work you have done for us on the site. The response has been very gratifying. You have been extremely easy to work with - and I never underestimate that. We are going to enjoy making this website work as hard as it can for us. Congratulations and on we go!
- Carol Davies - Head of Marketing & Communication

Client background

Education Development Trust work with governments, NGOs and other charitable organisations to improve school systems at scale. They own and manage a portfolio of schools and invest in a programme of education research that informs policymaking around the world. Ultimately, they improve how teachers teach and students learn.
Their website is a key channel in communicating the difference they make. It projects the breadth of their capabilities and thought leadership by showcasing their research projects, case studies and commentary pieces.
Quba won this project by demonstrating an understanding of how their new website would project their brand and capabilities across a global stage.

Understanding the project scope

We ran a full day strategic discovery workshop with the client team at their HQ in Reading so we could capture their ideas and thoughts in a structured manner.
The session explored their business model, user personas, card sorting to define structure and sketching to work out content hierarchy.
A key part of the day was the conceptual visual exploration phase to explore how best to represent the new branding in a digital ecosystem.

Wireframes

Three key achievements

  1. One of the big challenges was projecting the real value the Trust delivered as they have a varied and complex range of services. We completely rearchitected the site and reduced the navigation down to only three main sections.
  2. One of the core strengths of the Trust is their knowledge and expertise delivered via an extensive library of research and industry commentary. We made this front of house in the site structure and created a resource hub split into silos for different types of content, all easily searchable.
  3. This site is all about great quality content, so we built a related content engine that recommends content to administrators to improve the relevance of content and improve the user experience.

How Kentico delivered

Kentico CMS was selected for its unrivalled flexibility and powerful set of features.
EDT wanted the process of updating the website pages as straightforward as possible. Kentico's widget system allowed us to create custom widgets that could easily be used across multiple pages for different purposes.
As a result of this, the work required by their content editors was substantially reduced saving EDT time and money.

The results

25% increase in downloads of primary thought leadership resources and research

Streamlined user journeys to core services and skills

Better access to key content via related content technology

Ready to discuss your project? Let’s talk

Greg Mathews

Greg Mathews

Client Services Director

If you fancy a chat about anything digital, feel free to contact Greg on email or give Greg a call on 0114 279 7779.

To discuss your project leave us your details and we'll be in touch.