Law firms are moving away from the traditional reactive services where they only speak with clients when there is a problem.
Allen & Overy run a series of seminars and events for clients and prospective clients, each attended by several hundred people. The attendees can get the full benefit of seeing Allen & Overy in action and then meet with the Lawyers over coffee.
The seminar series has been very successful, but the administration became very expensive in staffing, time and accuracy. They wanted to consolidate the management through one digital system, taking the series online in a branded and secure way.