For most organisations, digital is often the first point of contact that a customer will have, so getting the right balance of design in terms of brand, usability and front end build is essential.

Design & UX

Design philosophy

Great design is achieved through a combination of research, analysis, creative collaboration and free thinking.
We believe that design should start with the end user first. Understanding their motivations and designing user stories into overall brand experiences allows us to create designs that are both engaging and easy to use.

Design & UX

User experience

Testing with real users always uncovers fresh insights that further enhance the customer experience.
Before going to market with a new website or digital service we always recommend you test with end customers. This service is scalable from holding informal feedback sessions prior to launch to full user testing throughout our design process.
Case Study: Our UX work for London Luton Airport

Design & UX

User insights

We use data driven design software to analyse designs and create recommendations.
For new and existing clients we have a service which helps to evaluate the effectiveness of web page designs. The tools we have at our disposal allow us to identify issues in user experience and test potential solutions without building full prototypes.

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User journey

Design & UX


Our prototyping service takes initial design ideas and user journeys and tests them out with real users.
To help define the scope of a project we create a range of low-fi and user testing ready prototypes. We’re pragmatic enough to realise that this process is scalable depending on the challenges we are trying to solve so we can usually accommodate all project sizes and budgets.
Read how prototyping was used to test a complex specification application

Design & UX

Visuals and graphics

We recognise the importance of accurate brand execution online for seamless customer experiences.
Great digital experiences are valuable extensions of brand immersion. Not just fonts and colours on a webpage. We help clients to deliver value from their brands in a digital context whilst making sure web accessibility standards are always met.
Case study: How a rebrand helped to drive sales

Design & UX

Front end development

Our crafted HTML and CSS delivers fast, consistent and interactive customer experiences.
Pixel perfect is essential to create a quality first impression. We ensure that our designs are executed both accurately and creatively by using dedicated front end developers who build graceful animations and complete cross browser testing.

Ready to discuss your project? Let’s talk

Amy Willoughby

Amy Willoughby

Head of User Experience & Design

If you fancy a chat about anything digital, feel free to contact Amy on email or give Amy a call on 0114 279 7779.

Matt Jones / 18 September

The Gartner Magic Quadrant for Web Content Management (WCM) 2018

Ben Franklin / 11 September

Why upgrade Kentico regularly?


Service: CMS Development

Service: CMS Development
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