The project came as part of a competitive pitch we tendered for, to unite two previously distinct brands – Railpen and RPMI. With credentials in the financial sector and experience of implementing rebrands and collaborating with brand agencies, Quba were chosen by Railpen to deliver their new web presence.
Key considerations of the project included a seamless translation of Railpen’s new brand identity into the digital space and a revised website architecture that would support the content strategy – while empowering users to navigate through the site with ease. Ensuring the company’s personality shined throughout the journey was also an integral part of the project.
The build began with a thorough discovery process, which was instrumental in crafting a content structure tailored to Railpen’s users and highlighting the company’s personality. The website was built in Umbraco, a content management system that offers control and flexibility for Railpen’s in-house team, while contributing to a future-proof digital experience.
Delivering a new brand experience while consolidating two independent websites was a key focus for Quba’s UX and Design team:
“We wanted to support Railpen in their journey to amplify their brand as a voice of authority in their sector, as well as deliver a slick online experience for their members. It was great to work with stakeholders at Railpen to design a modern, scalable digital platform.” – Amy Willoughby, Head of UX & Design
The outcome is a fresh web presence that brings together the RPMI and Railpen brands in one space, under a new brand and a carefully mapped out structure that was crafted with a great user experience in mind – while also illustrating the company’s values, mission and work. If you are keen to explore the website further, you can find the link here.
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