The following BBC article offers the adage that nearly half of us won't wait 3 seconds for a website to load when shopping online. Almost as long as the classic 5 second food on the floor rule!
Check out the article below:
Here are the thoughts of Quban Chris Bainbridge, Platform Specialist on loading speeds:
Even if you load balance your site, the big caveat is the 3rd party plugins. These slow the loading of the page as it will only start to render the page once it has a response. You can have the best hosting infrastructure or best website code in the land, but essentially if these plugins are slow, you are at their mercy, thus they will impact your site. A solution, is to perhaps do a A/B test of having a page with/without the plugins and see how they perform. You can do your due diligence, that yes these plugins are ‘nice’ but at the end of the day, there is one main question you can ask yourself. Does the positive effect of the all singing all dancing plugins out weigh that of lost conversion?
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