Summer 2018 saw Octagon stretched to the limit. With the World Cup in full swing, much of their focus was on Russia.
However, Budweiser’s Bud Boat needed to sail down the River Thames accommodating thousands of football fans over a four-week period. And as the major sponsor of Wimbledon, Stella Artois had a complex hospitality schedule to manage.
To ensure everything ran smoothly, Octagon needed a specialist software tool to support their events team during this busy period.

Prior experience at this level meant we already understood the challenges Octagon faced so they didn’t need to spend valuable time explaining the event logistics. We could swiftly configure, implement and launch Symphony with minimum, customisation ready to use.
We presented Octagon and their clients with a series of interactive prototype layouts for the guest management portal. This allowed us to confirm that workflow logic and data capture were correct at each point in the registration process.

Corporate Event Management is a very complex area that involves many people. We hid the complexity by making the end users life very easy.

Each user group required different information. For example, brand managers needed to give approval for invites and allocate budgets whilst guests wanted a concise schedule for the day and to know where the free bar was!
Quba developed portals that presented personalised content to each user group and integrated with the Symphony software, enabling seamless communication and data capture.
Adhering to brand guidelines was essential across all event touch points. Meanwhile client staff and event managers could get real-time updates on who was and wasn’t coming and the effect this had on budgets — all without resorting to hours of spreadsheet production.