Improving revenue with eCommerce SEO

Website redesigns pose a big risk to organic search performance and nowhere is it more critical to get things right than in eCommerce. GB Posters understood this risk and by employing Quba’s SEO specialists to work alongside their development team we helped their new website deliver impressive commercial results.


Uplift in organic search traffic


Uplift in organic search orders


Uplift in organic search revenue

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The Business

Strong search performance is vital

GB Posters is the UK's biggest poster suppliers and one of the world’s leading suppliers of licensed Music, Film, TV and Gaming merchandise.
They sell direct to trade and via their consumer eCommerce retail website.
Quba’s SEO team has a longstanding, 5 year relationship based on having consistently delivered commercial results. When they decided to redesign and rebuild the website they wanted our team onboard to ensure that traffic and sales from organic search were maintained during the transition and improved post launch.

What we did

Working in partnership

From the very outset, our SEO team embedded themselves in the eCommerce project to ensure that the SEO implications of all technical and design decisions had a voice.
Seeing the opportunity that the new website presented to improve SEO results we ensured that activities such as keyword research, content optimisation and regular technical SEO audits were ingrained into the project to keep things on track.
The result was a smooth transition with no organic traffic loss and a new website that significantly outperforms the previous one in terms of organic search traffic and sales.

In late 2016 we embarked on a full site re-build and knew that we had to get the SEO right or risk losing sales. As our longstanding SEO provider QUBA worked with our development team to achieve a website that has not only maintained sales but delivered a marked improvement.

Ready to discuss your project? Let’s talk

Greg Mathews

Greg Mathews

Client Services Director

If you fancy a chat about anything digital, feel free to contact Greg on email or give Greg a call on 0114 279 7779.


Local retailer to national eCommerce player