Local retailer to national eCommerce player

Our ecommerce search strategy (PPC + SEO) for Doordeals has helped take them from a regional business to a national ecommerce player. Doordeals are one of our longest standing clients and the sustained relationship is testament to the consistent results we’ve achieved against ambitious yearly growth targets.


Uplift in organic search traffic (2012 - 2017)


Uplift in order volume (2012 - 2017)


revenue uplift (2012 – 2017)

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The Business

Strong search performance is vital

Doordeals have grown very quickly to become the UK’s largest independent wooden door retailer. We first started working with them in 2011 when they moved into larger warehouse premises and were in a position to fulfil more orders.
As an ecommerce operation heavily reliant on search visibility they were looking for an agency that could put together a combined search (PPC and SEO) strategy to increase sales volume whilst maintaining an acceptable cost per sale.

What we did

Working in partnership

Our first step was to integrate SEO into the design & build of their new site to ensure that strong technical foundations were set for success in organic search listings.
To maximise keyword coverage and drive down cost per visit we have closely integrated SEO and Paid Search campaigns.
Ongoing SEO consultancy has steered Door Deals through Google’s many algorithm updates and achieved consistent year on year uplift in traffic and revenue. Our certified Paid Search specialists have been early adopters of new AdWords technologies helping to increase profitability.

We’ve seen steady sales growth since we started working with Quba, and we’ve repeatedly broken records for online revenue. Quba have maximised PPC efficiency and their SEO input has been part of our long-term strategy, helping us to hit our ambitious growth targets.

Ready to discuss your project? Let’s talk

Greg Mathews

Greg Mathews

Client Services Director

If you fancy a chat about anything digital, feel free to contact Greg on email hello@quba.co.uk or give Greg a call on 0114 279 7779.


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