UX & design

UX and design is at the heart of every project. Our robust research and industry standard processes deliver products with tangible benefits for you are your customers. And they also look great.
Why are UX and design are important

The design and User Experience (UX) is at the heart of the way customers engage with your web platform. A well thought through user journey can make the difference as to whether a user converts to a customer; be it an ecommerce or corporate website. The design needs to take the brand and make it work online; our skilled designers and UX specialist are experts at delivering outstanding customer experiences.

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Designing around the customer’s needs

Achieving business objectives through a web platform is about connecting real people. Our human-centred design methodology means that we consider the user perspective at every single stage, starting with our discovery process, through to the customer journey. We create an accessible, frictionless experience through user personas, A/B testing and validation.

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Designing for content

Content design helps the user find what they are looking for quickly and is an essential part in creating exceptional customer experience. To achieve this, we design websites that have a consistent structure, which supports the customer in accessing content and has a creative approach to how it is displayed.

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“We were looking for an agency to carry out a comprehensive review process, and after speaking to Quba they were the obvious choice. They conducted a series of exercises that provided invaluable insights, giving us a great foundation of knowledge for future development.” 

Tom Baker, Marketing Director, Health Systems Global

Health Systems Global
Conducting a usability review and research project for leading international health systems membership group.
Avanti Gas
A six stage digital transformation strategy for a major supplier of LPG gas.
Colosseum Dental Group
Launching a web platform for a dental brand with over 100 practices in the UK.
The Grosvenor Property Group
A web platform for the UK’s largest private property group.
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