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The design and User Experience (UX) is at the heart of the way customers engage with your web platform. A well thought through user journey can make the difference as to whether a user converts to a customer; be it an ecommerce or corporate website. The design needs to take the brand and make it work online; our skilled designers and UX specialist are experts at delivering outstanding customer experiences.
Achieving business objectives through a web platform is about connecting real people. Our human-centred design methodology means that we consider the user perspective at every single stage, starting with our discovery process, through to the customer journey. We create an accessible, frictionless experience through user personas, A/B testing and validation.
Content design helps the user find what they are looking for quickly and is an essential part in creating exceptional customer experience. To achieve this, we design websites that have a consistent structure, which supports the customer in accessing content and has a creative approach to how it is displayed.
“We were looking for an agency to carry out a comprehensive review process, and after speaking to Quba they were the obvious choice. They conducted a series of exercises that provided invaluable insights, giving us a great foundation of knowledge for future development.”
Tom Baker, Marketing Director, Health Systems Global
