How much should a Sitecore, Magento, Kentico, Sitefinity or Umbraco website cost?

In this article we look at the likely costs for website projects in the five CMS platforms we work with. Whilst this article isn't an absolute guide, it gives you some idea as to the size of investment you should be expecting to make if you are looking at these platforms.

02 Nov 2016
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Jon Eaton

The first thing to say is that like any buyer's guide this is an attempt to give you a best indication of costs involved. As has been proven in 20 years of web projects it is possible to build almost anything in any platform.  So we've based these estimates on what the project costs would be if the platform choice was correct from the start.

If you need help choosing the right CMS for your business? Click Here



Sitefinity is a really popular tool covering a range of company sizes (SME's up to big corporates). It is frequently used as a presentation layer for content sitting on top of bespoke eCommerce engines and/or a data driven CRM. Even though it is a relatively simple system, trying to do 'Sitefinity on the cheap' is a very bad idea. We've picked up a lot of projects where things have gone horribly wrong.

  • Base Sitefinity installation with limited integration: £30,000 to £50,000
  • Advanced Sitefinity installation with content personalisation: £60,000 to £100,000



Kentico keeps very similar company to Sitefinity but tends to do better where businesses require eCommerce. Companies who tend to use Kentico often use the CMS as the central hub of their digital operations (read our London Luton Case Study as an example of this). Because of this our Kentico installations tend to have more integration points and touch on more business areas - the knock on effect of this is higher project costs.

  • Base Kentico installation with limited integration: £35,000 to £60,000
  • Advanced Kentico installation with content personalisation: £70,000 to £150,000



We've used Umbraco for both small and large customers and it's a great way of getting websites up relatively quickly and cheaply. Whilst it is not as well featured as any of the licensed platforms, it is easy to work with and can be made to do some really interesting things. Our project with Toys R Us is a great example of this. We do find that it's lack of back-end features tends to mean that the primary reasons for working with it are price or the fact that a client doesn't want or need advanced features.

  • Base Umbraco installation with limited integration: £20,000 to £30,000

To check out the CMS Harbour independent comparison of Siteifnity, Kentico and Umbraco [Click Here]



The language and brand surrounding Sitecore's marketing help you to see that you are operating in a different league. As a leader of the Gartner Magic Quadrant for CMS for the last 5 years, the product offering is right at the top of what CMS platforms in any coding language can deliver. Unsurprisingly the costs for implementing Sitecore can be quite a bit higher than the other platforms in this blog. Sitecore would argue that even with their higher license and in some cases implementation fees, the value for money they offer is unrivalled. In some cases this is hard to argue with.

  • Base Sitecore installation with limited integration: £50,000 to £100,000
  • Advanced Sitecore installation with content personalisation: £120,000 to £250,000



We are slightly unusual as a .net agency in offering Magento, but we took a strategic decision to start working with it as from an eCommerce perspective we think it should always be considered. Magento is used by small online retailers using the Community Edition, up to multi-national eCommerce giants like Toys R Us who use the Enterprise version. Implementing a Magento solution compared to more simple solutions like Shopify is a more labour intensive process. Significant work is required to configure offer functions, set-up delivery options and to create custom reports. Like Sitecore, Magento evangelists would argue that this effort is required to produce value for money....Again, they can be completely right.

  • Community Magento installation with limited integration: £20,000 to £50,000

  • Advanced Magento installation with content personalisation: £60,000 to £150,000


If you fancy a chat about a CMS project that you are planning, feel free to drop me an email or to give me a call on 0114 279 2750

Listed in:  Platforms Strategy