We have created a guide in MS Excel where we have used Google PageSpeed Insights to score the speed of the top 50 UK based eCommerce websites. This list includes established large retail businesses who make-up the FTSE100: M&S, Next, Tesco, Sports Direct, Sainsbury's and Dixons Carphone to name but a few. You can add your own website scores to see where you fall within the list of 50 for mobile devices, desktop devices and both combined.
Step by Step: How to use our guide
Step One - Download our MS Excel spreadsheet guide
Step Two - Go the Google PageSpeed page and input your website URL
Step Three - Enter the two score values for Desktop/Mobile in the spreadsheet
Step Four - Review the ‘Results’ tab to see how your website performs against the competition.
As part of the results for each device; mobile, desktop and combined, you will see the following:
A calculated grade score
Which company you’re directly behind
Which company you’re directly ahead off
Which company you’re on a par with
What is it Google PageSpeed Insights?
Page Speed Insights measures the performance of website pages. It does this by you entering a URL, then the tool returns scores for the URL twice, one for mobile and one for desktop.
The result gives a score range from 0 to 100. A higher score means the site is performing better and generally, a score of 70 is average, with 85 or above indicating that the page is performing well.
PageSpeed Insights measures how the page can improve its performance on:
- Time to above-the-fold load: Elapsed time from the moment a user requests a new page and to the moment the above-the-fold content is rendered by the browser.
- Time to full page load: Elapsed time from the moment a user requests a new page to the moment the page is fully rendered by the browser.
Why should you care about the score results?
Everyone aims to have a site which loads quickly. The speed, i.e the loading time of your site is certainly an important metric. This will directly have an impact on the whole user experience, increase your conversions and reduce any pain-points/frustrations for end visitors.
While Google PageSpeed is a great tool to get started, using other tools such as Pingdom, GTmetrix and YSlow can also be used to help provide more insights in improving site speed.
So who are the 50 UK eCommerce brands am I comparing with this guide?
What can we help you with?
We can provide help, guidance, and implement any changes to improve the performance of your website. This can be anything from improving your hosting plan, recommendations on making images internet-friendly, and taking advantage of caching and the use of a content delivery network (CDN).
If you have any queries or would like a quick chat regarding any issues within this area we would be more than happy to take your call.
Call: 0114 279 7779 or Email: firstname.lastname@example.org to get in touch.