Introducing Google Tag Manager

One of the biggest frustrations marketers often talk about is their dependence on IT and technical development teams to make changes to their website.

16 Jul 2015
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Matthew Jones - Marketing Strategist

 While content changes can be made through a flexible CMS such as Kentico or Sitecore, the installation of custom tracking and marketing tags, such as Google Analytics or remarketing tags, has traditionally been restricted to IT development and therefore dependent on their release schedules.

With Google Tag Manager this no longer has to be the case. Google Tag Manager (GTM) allows marketers to configure and publish tags on their websites within seconds. The system has over 20 built in template tags ranging across vendors such as Affiliate Window, Mouseflow, Linkedin and of course Google products such as Analytics, AdWords and Doubleclick. You can also implement any other tag with custom HTML or JavaScript and the rule-driven logic lets you create custom macros so tags collect exactly the right information at the right time.

GTM has plenty of safety features to set IT professionals at including permission settings, two-step verification and a robust Debug Console to ensure all new tags are working properly before they are published.

Beginning is quick and easy for most users. Create an account, add one snippet of code to your site, then start managing tags. Google are currently running a free GTM fundamentals course which is a great way to learn more about the product and how it works.

Need our help?

If you would like to discuss your tracking needs or are looking for some support in making sense of your data please drop me an email on and I'll happily discuss some options.

Matthew Jones

Marketing Strategist