Matt Jones Matt Jones | 23 Nov 2018

Symphony is the complete event toolkit to promote and manage event registrations for corporate marketeers. It enabled global sports marketing agency Octagon, to manage over 3,000 guests on behalf of Stella Artois and Budweiser's corporate hospitality events during Wimbledon 2018 and the World Cup.

Each user group required different information from Symphony. For example, brand managers needed to give approval for invites and allocate budgets. Field sales needed to know the status on their customer invites and the agenda for their hospitality day, Octagon needed to manage the events.

Whilst guests wanted clear instructions for attending the event and where the free bar was! We developed portals that presented personalised content to each user group and integrated with the Symphony software enabling seamless communication and data capture.

Adhering to brand guidelines was essential across all event touch points. Meanwhile client staff and event managers could get real-time updates on who was and wasn’t coming, and the effect this had on budgets – all without resorting to hours of spreadsheet production.

The result

  • Over 3,000 guests invited and managed during a 4-week period.
  • Simplified complex event management across three high profile events: Budweiser Boat, World Cup Experience, Wimbledon and the Open Golf at Carnoustie.
  • Savings in staff time, effort and cost, more than paid for the implementation.