Quba becomes a Umbraco Gold Partner Agency

We’ve worked with Umbraco for a long time, and becoming a Gold Partner agency reflects the direction we’ve been moving in over the past few years. Some of you more eagle-eyed readers might have spotted that we officially became Gold a few months previous, so why announce it now? There had to be a lot of groundwork that went behind the scenes first: completing the additional official certifications, tightening our internal processes and making sure we were in the strongest position to deliver the benefits of the partnership properly. Now we are in this position, it feels like the perfect time to dig into why now, and what we’re most excited about.

Why choose an Umbraco Gold Partner Agency? 

Being an Umbraco Gold Partner agency gives us closer access to Umbraco’s engineers, faster support for complex technical questions and earlier visibility of the roadmap. Only last year, we had the opportunity to have a seat at the table to discuss what being a partner means, and feed back on the next major product milestones before they went public. For the organisations we work with, that means steadier upgrade planning, clearer choices and more confidence that their platform is in safe hands.

What we’ve been working on as an Umbraco Gold Partner Agency

Most of our recent work has focused on helping clients in manufacturing, professional services, automotive and aerospace prepare for Umbraco 17. These are sectors with large estates, long release cycles and demanding reliability requirements, so it’s important to remove uncertainty from the upgrade path, limiting down time and ensuring that all regulatory requirements have been well considered. We’ve also been busy understanding how to lean on our own AI-assisted tools to analyse older legacy versions of Umbraco, highlight areas that won’t translate smoothly and create structured plans to move forward. It accelerates early discovery and removes a lot of the ambiguity that usually slows things down.

We’ve also been digging deeper into the wider Umbraco ecosystem. That includes early work with Umbraco Engage, particularly as part of our broader group alignment with Hewitt Matthews Group. There’s a clear opportunity to bring performance marketing, personalisation and content intelligence together in a more grounded way, and we have already started to see our joint clients benefit from this. We’re stitching those threads into our offering more, and have spotted that understanding the real value and capturing the right data from the beginning is vital to our clients successes, particularly how platform decisions shape what can be measured, explained, and defended over time. We want to be bridging the gaps between “a well-built Umbraco site” and “strong marketing results”.

Another focus for us, has been around implementing Umbraco Commerce for clients who need flexible transactional capability without the weight of a full enterprise commerce platform, which we can’t wait to release some case studies on over the next few months.

Finally, we mustn’t forget the jewel in the crown of Umbraco: the community. It’s one of the reasons we’ve stayed committed to Umbraco for so long. The openness, the willingness to share ideas and the genuine sense of collaboration make it stand out. At the UK Summit back in November, Fredrik Klérens, Regional Partner Manager,  mentioned that his favourite Rick Astley song is “Together Forever” (we agree, it’s a banger), and it landed well because it’s exactly how the community feels: people building things together rather than in isolation, never apart.

So yes, becoming an Umbraco Gold Partner agency matters. But it’s less about the badge and more about the work behind it: stronger engineering, better planning, deeper capability and a long-term commitment to the platform and the people who use it. We’re looking forward to sharing more soon, especially around our work with Engage and how it ties into the group’s next chapter. 

Learn more about our Umbraco services here.