inQubator: the launch

The same cycle over and over...

We believe that every tech agency reaches the identical point after going through the same cycle:

1. Build software for clients
2. Solve complex problems
3. Learn hard lessons
4. Explore new technologies between projects

Then the realisation comes that curiosity is happening everywhere, but it isn’t structured. Insight is being created and knowledge formed, but it isn’t captured. Capability is emerging, but it isn’t being commercialised.

inQubator was born to fix that.

The problem

We are a naturally curious bunch at Quba; I believe you have to be if you work in the tech space. You get into tech because you want to learn cool things.

We like experimenting with new frameworks, evaluating emerging platforms, prototyping cool solutions and using AI in the real world, to name but a few examples of our curiousity.

But like most tech companies that curiosity was often:

• Distributed
• Informal
• Time boxed
• Hard to scale
• Rarely packaged

Great ideas would surface in a project or someone would use a new tool or boring task was automated, but it wasn't always formalised or made into a product.

From curiosity to commercial

We asked a simple question, "what if curiosity had a system?" Not R&D for the sake of R&D.

A structured path from:

Curiosity → Experiment → Prototype → Validation → Packaging → Deployment

That model became the backbone of inQubator.

• Curiosity: identify opportunity
• Experiment: test quickly
• Prototype: make it real
• Validation: prove it works
• Packaging: make it reusable
• Deployment: turn it into client value.

The key shift is packaging as most technical exploration stops at validation. inQubator insists on turning insight into capability.

Why we started it

inQubator exists for three reasons:

1. Showcase our technical skills

Real experimentation demonstrates depth better than any capability slide. When we build and document experiments publicly:

• Clients see how we think
• Prospects see how we approach uncertainty
• Engineers see the level we operate at

2. Create added value across the Company

Every experiment produces assets:

• Reusable code patterns
• Architecture diagrams
• Automation scripts
• Integration tools
• Templates
• Deployment patterns
• Real world examples

These reduce delivery friction and increase consistency across projects.

3. To make curiosity commercial

This is the most important principle. Curiosity is super powerful, but it must be directed.

inQubator ensures that ideas do not remain ideas, and that they become offerings.

What makes it different

You've probably seen stuff like this before, so why is this any different? Our differentiator is it isn’t a lab in isolation. It has an impact on the whole company and for our clients.

Every experiment must answer one question: how could this create measurable commercial impact?

If it can’t, it doesn’t move forward.

The Beginning

inQubator is not a campaign, it is an engine that will drive forward our capability and client offering.

It formalises something that has always existed at Quba, our love of being curious, and turns it into a structured platform.

Welcome to inQubator.