14/12/2007
Quba, Vita Nova Films and Screen Siren have won the National Film Board of Canada's top prize at this year's Documentary festival held in Sheffield.
The team collaborated on a cross media platform project entitled 'My Dangerous Loverboy' which aims to raise awareness of the internal sex trafficking problem sweeping the globe.
This project will deliver a hard hitting drama, and documentary backed up by an interactive website which will enable young victims to tell their story by uploading photos, video or text.
To promote the online and offline content the team have devised a digital marketing campaign that includes social network marketing and a SMS campaign which will reach those at most risk.