Quba New Media

Sheffield based Quba have created a multi-platform online presence for the new Sunday morning BBC programme 'Sunday Life'. Produced in conjunction with Leeds based programme makers True North, Quba have completed the website that brings the programme and the audience closer together.

Built upon multi-platform capabilities, the Sunday Life website provides a rich source of content through the use of video and presenter blogs. The blogs will provide behind the scenes insights into the hosts and their views on the subjects raised within the programme.

In turn the videos allow the editorial team the opportunity to tease content throughout the week prior to the programmes live broadcast on Sunday at 10.00am on BBC1. In return the audience is encouraged to submit their own content inspired by the issues covered within the show. This results in providing potential future editorial content for the programme makers.

Former Olympic athlete and Sunday Life co-presenter Colin Jackson said "The website is important for the show. I'm excited about the potential for getting the audience involved, getting them to pose questions and share their opinions with us."

The Sunday Life programme has been commissioned by the BBC for an initial 26 week run commencing in April 2008. During that time Quba will be providing advice around the sites content creation, whilst providing a creative input into the ongoing management of the website.

Quba Assistant Producer Robin Cramp said "This is an embryonic time for the merger between traditional and new media companies in the broadcast sector, and evaluating the out come of the Sunday Life project in this space will be a valuable exercise moving forward".

Sunday Life's multi-platform offerings are setting the standard for things to come in the 360º commissioning space. The show was the first tender in BBC Vision's Window of Creative Competition (WOCC) where 25% of commissions are open to independents and in house BBC teams. The process allows the strongest propositions to compete to win the commission regardless of their sector.