Channel 4
What else would you use to launch the very latest Discovery, than the very latest in interactive DVD home entertainment? Well, we're not just a web company you know. We're happy working with anything, as long as it's got a screen.
Land Rover needs no introductions. But the launch of their all-new Discovery 3 did need something as technologically advanced as the car itself. Now that's something right up our street.
Working with our friends at Freestyle, we used our technical know-how to put together a campaign of interactive marketing DVDs using the groundbreaking DVD Extra technology. There were other more off the shelf options, but we wanted something that would not only wow the user, but make the whole experience more of a social thing.
The unique nature of this amazing technology allowed potential customers to explore the car and let them configure it how they wanted from the comfort f their armchair. No fancy downloads or links. Just a DVD player, the remote and the TV.
Feedback from the all-important users gives this new technology a responding thumbs up.
Services used: Interactive DVD design and build
