Many businesses have seen the reach of their much loved Facebook posts dramatically decline over the past year or so, resulting in a much lower % of fans actually seeing their posts.
Facebook is a fantastic resource for online advertisers, but it can also be a huge challenge.
Last week I spoke on a panel for the E3 event "Social Media: (Trivial) Obstruction or (Terrific) Opportunity?"
Back in the 90s I discovered Compuserve, and what could be considered as an early version of social media.
Compuserve allowed me to log in and chat to people on the other side of the world in chatrooms based around common interests. I couldn't get enough of it, so much so that my poor parents had to limit my time on the dial...
Quba account executive Jon Eaton discusses how the Rauol Moat case shows the power of Social Media in reporting live events and exposing the unknown.
In the three weeks since Rauol Moat went on the run 700 pages on Facebook have been created, tens of millions of tweets have been tweeted and upwards of 800 videos have been uploaded to Youtube. Online audiences have remained huge since his death with social media channels playing a huge part in keeping...
[caption id="attachment_1040" align="alignright" width="400" caption="The famous PageRank bar.
PageRank was patented by Google founders, Larry Page and Sergey Brin when they founded Google way back in 1998.
It is an algorithm that determines how popular a website is, assigning a ranking to a page depending on how likely a user is likely to come across it by randomly clicking links on the website. A simple explanation is that it shows how popular a page is in terms of the popularity and...
According to new data from research firm Hitwise, Facebook managed to beat Google in terms of US traffic between March 7th and March 13th, becoming the most visited website for that week.
This news comes months after it was reported that Facebook was the most visited site on Christmas Eve, Christmas Day, and New Year’s Day.
Over recent times Google and Facebook have been squaring up as direct competitors for the future of web domination.
Google, as we all know,...
[caption id="attachment_821" align="alignleft" width="300" caption="Quba facebook fan page"][/caption]
As part of our own Social Media communications, we have set up a fan page for Quba on facebook.
I have found some really useful, easy tools and tips to for optimisation which I would like to share here.
1. Page content: In order to optimise your page for facebook search make sure you include keywords (in a sensible way) in your page title and the info entry boxes, particularly the about us box...