Social media is one of the most prolific ways to market your business, but the social landscape is changing.
Five years ago, social media was dominated by Facebook, with only one or two rivalling platforms there for company. These days, the average person can have in excess of half a dozen social profiles across numerous networks, making it harder for businesses to find their audience....
Many industries can feel shackled when it comes to creative content marketing activities but the Travel and Tourism industry can present a wealth of opportunities.
Many businesses have seen the reach of their much loved Facebook posts dramatically decline over the past year or so, resulting in a much lower % of fans actually seeing their posts.
Facebook is a fantastic resource for online advertisers, but it can also be a huge challenge.
Last week I spoke on a panel for the E3 event "Social Media: (Trivial) Obstruction or (Terrific) Opportunity?"
Back in the 90s I discovered Compuserve, and what could be considered as an early version of social media.
Compuserve allowed me to log in and chat to people on the other side of the world in chatrooms based around common interests. I couldn't get enough of it, so much so that my poor parents had to limit my time on the dial...
Quba account executive Jon Eaton discusses how the Rauol Moat case shows the power of Social Media in reporting live events and exposing the unknown.
In the three weeks since Rauol Moat went on the run 700 pages on Facebook have been created, tens of millions of tweets have been tweeted and upwards of 800 videos have been uploaded to Youtube. Online audiences have remained huge since his death with social media channels playing a huge part in keeping...
[caption id="attachment_1040" align="alignright" width="400" caption="The famous PageRank bar.
PageRank was patented by Google founders, Larry Page and Sergey Brin when they founded Google way back in 1998.
It is an algorithm that determines how popular a website is, assigning a ranking to a page depending on how likely a user is likely to come across it by randomly clicking links on the website. A simple explanation is that it shows how popular a page is in terms of the popularity and...