Both for marketing and selling online customer data collection is becoming more and more important.
This article is our guide to how you can harvest data efficiently and effectively in order to maximise the online opportunity....
Quba's 5 UX improvements for Manchester Michellin hopefuls The French and Manchester House
There’s a lot of jargon around mobile website design at the moment, but why not give people advice they can understand?
I've been working in web-design for 15 years - during that time my attitude and how I approach design projects has changed significantly.
At QUBA we have been helping a number of our clients to take their website performance to a different level.
Having worked extensively on e-commerce sites in the last few years I decided that the time was right to share my wisdom.
I’ve read many articles about the checkout process and haven't found much agreement. This article covers my views on the checkout process and conversion rate optimisation, looking in particular at the Magento checkout.
Most articles in the past few years have focused on increasing conversion and reducing drop off. As part of my role I have looked at dozens...
In a new age of savvy customers and tight budgets the growth of comparison sites has been outstanding in the past few years.
As part of a series of Blogs on usability this week I’ll be exploring whether the major players in this huge market could be doing more to keep their customers happy.
Life looks pretty good in the marketplace of comparisons. With so many jingles, a few dozen meercats, and millions of bargain hunters thrown in you would have...