SKINS is widely recognised as the world’s leading brand of compression sports clothing.
Quba has worked closely with the team at SKINS to dramatically increase website performance and sales through a combination of ecommerce best practice and a multi channel online marketing campaign. The site is multilingual with eight regions covering Europe, Asia Pacific and the US.
For their first ever online sale, Quba proposed a marketing strategy that would target both existing fans and new prospects. The sales messages were...
I was recently left very confused after being told that apparently orange is the best colour for any important button on a website.
Could it really be that simple? Are all the meetings we have with clients to decide colour-ways a complete waste of time? Are web-designers still needed now we have ‘the secret of the orange’?
It all sounded too good to be true… so I put on my detectives overcoat, took out my notebook and then sat down...
A lot of feathers have been ruffled this week with the news that Google plans to change the way it reports keyword data in Google Analytics.
With more and more users now signing in and receiving personalised results, the search giant has decided to limit the data it provides to the SEO industry.
The Keyword Catastrophe
According to the official Google Analytics blog, signed-in visitors will still be recognised and reported as organic traffic figures, but details of the actual search terms...
In an industry literally crammed with TLA’s (Three-Letter Acronyms), I thought it’s about time to explore something only marginally related to digital marketing.
I’m talking about the murky world of ORM.
What is ORM?
Online Reputation Management is a rapidly growing industry due to the spread of social media, product reviews sites and the like. It’s no longer a case of just having an ecommerce site and letting your products do the talking. Businesses are blogging, facebooking and tweeting as...
This week saw a former CEO of Google appear in front of an Antitrust Hearing in the US Senate to answer questions about the company's online monopoly.
With Google reputedly taking over $30 billion a year in advertising fees, you might think the time was ripe for a thorough and detailed investigation, but industry observers report that the hearing has been more about grandstanding than serious action.
Google has been accused of favouring its own pages over those of competitors...
Quba directors Matthew Williams and Matt Jones have united this week in praising two of the agency’s latest projects for Speedo and Red Production Company.
The latest micro site for swimwear specialists Speedo went live last month with their updated LZR Racer product range.
The site continues the theme of using interactive micro sites that allow customers to explore specific key product ranges in a more compelling environment.
Quba director of information architecture Matt Jones said: ‘Quba has worked extensively with Speedo over...
Having recently spent a lot of time on the PPC campaign for a large international client, I thought I’d share a few of the things I’ve learned to keep an eye out for.
Although this blog post primarily applies to Google Adwords, the principles can easily be applied across other paid search mediums.
1. Organisation, Organisation, Organisation
This is vital to any PPC campaign, but it becomes particularly important in an international setting. In addition to all the campaigns you would usually...