What we created didn't just work alongside press and direct mail, it was central
to the whole launch. More than just a place to get more info, the consumer engagement
stakes were raised by a 'Tricks of the Trade' feature. Here visitors could submit
their 'trick' for a chance to win Stanley tools.
And to prove that visitor response even in this typically unresponsive market could
be achieved we created a further promotion. By registering with the site those in
the trade would receive a trial pack of their new blades. This was linked to a direct
mail and email campaign and became an instant runaway success. After just two weeks
all the free samples had been sent out.
But that's not all. We developed an animation sequence to showcase the new range.
Maximum impact as the goal here, and it worked. Visitors to the site were stopped
in their tracks and left in no doubt that these tools are not for the faint-hearted.
Services used: Visual design, Flash animation, HTML production