The Royal Institute of British Architects (RIBA) Bookshops sell a huge range of
books, magazines and contracts to the industry, students and the public. They came
to Quba a number of years ago for our track record of delivering e-commerce sites
that really work. They have not been disappointed.
Taking their existing online activity to the next natural stage of evolution, we
created a site that not only worked well on a commercial level, but added intuitive
details that added massively to the customer experience. Like a Quick Buy system
that lets registered users buy in just three clicks. We also created a 'related
items' function and intelligent product placement to feature relevant products at
the right time.
With sales about to go through the roof, we developed a full back end administration
system to control the 5000 strong product database, 2000 visits a day and 20,000
registered users. Well, we did feel kind of responsible.
We continue to work with RIBA to help them on their way to become one of the leading
UK online book retailers.
Services used: Usability, information architecture, design
and build, e-commerce integration
