Pharmacy2U is the UK's biggest independent online pharmacy, and the first to offer
an online prescription service supported by the NHS. A complete overhaul of the
site was proposed: The shop structure was reengineered to create clearer and faster
navigation; a health centre was incorporated listing common ailments and best sellers,
providing optional routes into product and special offer banners were introduced
throughout the shop to drive category offers.
We knew that the site was technically as accessible as it could be. So now it was
the turn of our dedicated online marketing team to show what they can do. Using
state of the art bid management software we set into action an extensive Search
Engine Optimisation and Pay Per Click campaign of over 8000 constantly evolving
keywords on Google, MSN and Yahoo.
As the site began to rank well, we reduced the investment in expensive generic terms
and tailored to list to include more specific terms that were highly likely to convert
into sales. The website now sits on the golden page one of Google for over 137 generic
terms and over 200 specific ones.
Services used: Information architecture, visual design,
Concept development, HTML production, online marketing
