Nest came to us with a very clear brief. Make our site easy to find by those in
the know. We know a thing or two about this, which was plain to see in our search
marketing strategy.
As well as providing Nest with strategic marketing advice and consultancy to help
them develop their own online PR and email campaign we did a couple of key things.
First we got to work on an advanced Pay Per Click campaign using over 200 product
specific keywords, avoiding generic keywords which are expensive and deliver poor
conversions. Our state of the art bid management software continually fine-tunes
keywords to maintain a more than healthy return on investment.
Our Search Engine Optimisation campaign improved the density of keywords within
the site, as well as improving the all-important code. All in all, Nest has seen
a 400% increase in revenue, and the site now ranks on the first page of Google for
nearly 60 keywords.
Services used: Search optimisation, Pay Per Click, tracking
analysis