Inside track is the number one provider of education for private property investors
in the UK. A large percentage of their market spends a lot of time researching before
signing up. This research period was an opportunity as well as a hurdle.
This was a job for our Article Marketing team. There are only a few of them in the
country and we think ours is the best. Article marketing works by placing subtle
'signposts' on key sites visited by the audience. Blogs, social network sites and
anywhere they research or search for advice. Any negative articles were counteracted
with a more balanced viewpoint, and just as importantly, positive ones were posted
with complete transparency about whom we were and who we were representing. Being
upfront is always best.
As well as articles, our team worked with the marketing team at Inside Track to
produce a video podcast distributed through iTunes and a leading financial/property
blog. To date our posts have been seen by an estimated 15,000 people and contributed
to the increase in traffic to the Inside Track site.
Services used: Article Marketing