The UK's leading manufacturer and supplier of sanitary ware, Ideal Standard came
to us with what proved to be a less than standard problem. Since day one they have
relied on mammoth-sized catalogues to sell their huge range of 5000 plus products.
The old paper based method made updates a logistical headache, and as for bringing
new products to market, well, don't ask.
What we did for them was much more than an online catalogue. Okay, we did put all
their products online, including images and really handy CAD files, but that wasn't
all. We also created some very clever and previously unheard of professional specification
tools. Allowing architects, specifiers, interior designers and project managers
to specify, save and manage product requirements for complete projects like hotels
and hospitals, right down to which plug goes with which taps. Room by room, floor
by floor specs can now be worked out in an instant.
The web version of the Blue Book has been so popular that a desktop application
has been developed which is downloaded from a DVD. Once installed the service can
be accessed offline. Content is automatically updated from the website once a valid
Internet connection is detected.
So we didn't just give our client a new website, we gave them and the industry a
world first. Not to mention a more flexible, profitable and easier way to work.
Launch the website
Services used: Strategic planning, design and build, DVD
authoring