When you're asked to do a job like this, there's only one thing we could do. Start
from scratch. So we did. We worked with Casewise to restructure the entire site
architecture from the ground up. It's only by starting with nothing that we could
make sure the wealth of knowledge and expertise the site had to deliver was relevant
and easy to find.
The new site did all this and more. New site registration providing access to restricted
content. Integration with Salesforce.com was included to handle all enquires. And
as is only right for a global business, multilingual versions of the site were created.
As ever, when we deliver projects like this, we know that the finished website is
only the start. That's why the site was built using the Microsoft Content Management
Server framework providing Casewise with complete control of al site content updates.
We are also working with Casewise to maximise their online marketing, including
email delivery via QubaMail. Plus we're hard at work on a new subscription section
of the site.
Services used: Strategic planning, information architecture,
design and build, online marketing