In short, Betta Living needed a better way to generate real sales leads. What was
required was a new, friendlier, more informative website that brought the product
to life. And just as importantly they needed a smart online marketing strategy to
get people there.
We created a new site that was much more in tune with the way the audience shopped
for fitted furniture. We designed and built two sites, one for the kitchens, and
one for bedrooms, accessed via a clearly branded landing page. Within each element,
we put in place quick and easy ways for the customer to narrow down their search,
depending on their tastes.
Once we were happy the site was a good as it could be, it was the turn of our online
marketing experts to do their stuff.
Within the site they developed ground-breaking techniques to optimise the keyword
density without the having to resort to clumsy word repetition. And to further enchase
the search engine optimisation our team established over 150 one-way links to the
site. A cleverly planned and executed Pay Per Click campaign on Google and Yahoo
all added to the site visibility. And the results? Within two months visits to the
site increased by 92%. Sales during this period increased by 640%. On going cost
per accusation and cost per click continue to fall. Oh and six months after the
new site was launched, Betta Living had to hire an army of new sales staff to handle
online generated leads.
Services used: Strategic planning, design and build, search
marketing, tracking analysis
