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Westfield Health

Growing visibility and sales with SEO


We’ve worked alongside the web team at Westfield Health for 6 years providing technical SEO and content marketing services. During this time we’ve delivered strong organic search visibility creating significant savings in cost per sale.
Our work has been nominated for numerous awards including Northern Digital Best Finance and Northern marketing Best Professional Services.
Northern Digital Awards

1st

Google position 1 for Health Cash Plan

25%

Increase in organic traffic

38%

Increase in health cash plans sales YOY

The Business

Strong search performance is vital


Westfield Health is the UK’s largest Health Cash Plan provider.
The business relies heavily on rankings for key search terms to generate leads from organisations and individuals. We helped Westfield Health to consistently increase traffic levels without falling foul of Google Penguin and Panda updates.

What we did

Working in partnership


Our most recent work supported the new website relaunch. The client’s in-house team of developers worked with Quba to ensure that the new structure, content and CMS implementation was optimised for the search engines.
In order for the health cash plan page to achieve good rankings we maximised pagerank and authority. To achieve high relevancy for “health cash plan(s)” search queries, we researched what content a customer would need to see before they purchased.
We worked with our UX specialist to ensure we created strong thematic relevance that is rewarded by Google since the Hummingbird algorithm update.

Quba focused on maintaining and growing the traffic that drove sales, and we’re still reaping the rewards of this strategy one year on, with core keywords generating more traffic than they ever did on the previous site.
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