25 websites into one Enterprise CMS

Texthelp is a world leader in assistive learning technologies operating globally across numerous commercial and education sectors. They had a mix of multilingual websites on a variety of platforms which was inefficient and difficult to manage.
We designed and built a global web presence using the Kentico enterprise web platform that dramatically improved sales enquiries and introduced operational efficiencies.

94%

Increase in returning visitors

36%

Conversion to ‘try or buy’ from product pages

261%

Increase in pageviews of products

Corporate and product brands

texthelp had recently undergone a major brand overhaul and invested in a new sales strategy and CRM system to support their sales team in hitting some ambitious sales targets.
In addition they had a number of product brands that were very well recognised in the market and needed to be positioned carefully alongside the company brand.

Choosing the right CMS

Texthelp were stuck on technology selection having shortlisted over five potential CMS platforms.
We helped them to see that, in actual fact, this decision would be easier to make once we had a better understanding of the user needs and a more complete picture of the functionality required.
We ran workshops which defined six customer personas from which we created user stories focusing on interaction with the four product brands. This enabled us to understand how the customer sales journey could be maximised across the website and take advantage of cross-selling opportunities.

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The planning workshops Quba facilitated were particularly useful in refining our brief and accommodating the many customer personas and user journeys within our business.

Technology integrations that improve sales

How the website and CMS interplayed with other systems was pivotal in this project.
We integrated with Sugar CRM and Google Chromestore to provide sales agents with a complete picture of customers online activity. Payments were achieved by an integration with Stripe.
We embedded texthelp’s flagship Browsealoud software onto every page of the website to demonstrate the benefits of this market leading product. The whole solution is hosted with Microsoft Azure to ensure consistent speed in their core markets of the UK, USA and Australia.

Better brand, better sales

Vastly improved sales efficiency by transferring leads and customer browsing intelligence directly into Sugar CRM.
The relaunch of texthelp.com has brought all of texthelp's brands under one digital umbrella making it possible to cross-sell customers from one brand to another.

For us, Quba offered a great balance of technical capability and understanding our brand and positioning

Ready to discuss your project? Let’s talk

Greg Mathews

Greg Mathews

Client Services Director

If you fancy a chat about anything digital, feel free to contact Greg on email hello@quba.co.uk or give Greg a call on 0114 279 7779.

Next

New brand. New website. Better engagement with members. More profit.