Fircroft is a global workforce solutions provider to the technical engineering sectors. Over 10,000 contractors trust Fircroft to take care of their careers.
Quba have provided content marketing strategy and implementation aimed at ensuring they are front of mind primarily within their existing candidate pool so that candidates continue to register and apply for positions through Fircroft.
Increase in assisted conversions from blog content year on year.
Increase in direct conversions from blog content year on year.
Named as one of the world’s 25 most socially engaged staffing firms.
It was important that Fircroft were seen to be thought leaders in the specific sectors that they service. Our approach was to develop a series of high value content pieces that would engage their prospects various touch points in the recruitment process, positioning Fircroft as a knowledgeable and professional recruitment partner.
Our research phase involved unearthing popular topics that our target personas would be interested in. We then produced data led, quality content, from detailed infographics to thought leading articles.
We worked closely with the internal marketing team, following a content calendar that ensured we systematically focused on key areas within the business. This approach allowed our content to compliment any fluctuations and demand in specific industry sectors.
Our advanced reporting went deeper than just traffic and social engagements. We wanted to analyse the role our content marketing activity was having on candidate conversions.
We found that candidates were landing on our content pieces and then returning to the site to convert at later dates. This resulted in a 228% increase in assisted conversions from blog pages.
QUBA have played an integral role in Fircroft’s content marketing success over the past 12 months. Their team of content marketing professionals have injected a burst of creativity and thoroughness into our digital marketing efforts which has reaped rewards on multiple levels, from new leads and candidates to improved SEO rankings and a national-level recruitment award.”
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Business development Executive
If you fancy a chat about anything digital, feel free to contact Ryan on email [email protected] or give Ryan a call on 0114 279 7779.