Quba’s Digital Marketing team are delighted to announce that they have been shortlisted for the Northern Marketing Awards for their work with health cover provider Westfield Health.
The team’s SEO campaign has delivered a strong improvement in search visibility for crucial “health cash plan” keywords, leading to a 50% increase in policy sales year-on-year.
Their innovative approach and strong results have been enough to earn them a nomination for the category of Best Professional & Financial Services Campaign.
Chris Ebbs, Quba’s Head of SEO, was very pleased with the nomination. “This is a great result for us and a testament to the hard work the team have put into the Westfield campaign,” he said. “SEO input on the new website has enabled us to put Westfield in a really strong position alongside the likes of Bupa and MoneySavingExpert. It’s not easy competing with these household names, but a strong site architecture and trustworthy link profile have allowed Westfield to reap the rewards.”
You can find the full shortlist for the Northern Marketing Awards here