The team’s SEO campaign has delivered a strong improvement in search visibility for crucial “health cash plan” keywords, leading to a 50% increase in policy sales year-on-year.
Their innovative approach and strong results have been enough to earn them a nomination for the category of Best Professional & Financial Services Campaign.
Chris Ebbs, Quba’s Head of SEO, was very pleased with the nomination. “This is a great result for us and a testament to the hard work the team have put into the Westfield campaign,” he said. “SEO input on the new website has enabled us to put Westfield in a really strong position alongside the likes of Bupa and MoneySavingExpert. It’s not easy competing with these household names, but a strong site architecture and trustworthy link profile have allowed Westfield to reap the rewards.”
You can find the full shortlist for the Northern Marketing Awards here