Is Kentico CMS the Right Choice for Your Sector?


Kentico’s versatility makes it a great all-rounder. But it’s got key strengths that make it exceptionally good for a few specific business sectors, too.

19 Nov 2019
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Andy Precious - Senior Digital Account Manager



One of Kentico CMS’s strongest assets has always been its flexibility. As a result, the range of industries and companies that have made use of Kentico is incredibly diverse. In our experience, though, there are a handful of sectors where its features and faculties are a particularly good fit for business needs.

Travel 

Our travel sector is prone to last minute changes and subject to uncontrollable factors, such as the weather. Consequently, a CMS for a travel hub needs to be able to change effortlessly and constantly as new information becomes available. Kentico’s outstanding, built-in technical flexibility handles a multitude of external feeds and link-ups to keep people and information flowing smoothly.LLA-2-(5).png

Our website for London Luton Airport takes advantage of Kentico’s integration capabilities to keep passengers informed and happy during their journey through both the website and the airport itself. Some of the integrations include live flight updates, links to National Rail, a car parking booking system, executive lounge reservations, fast track boarding, language software, and up-to-date weather information. And that doesn’t even include all their back office integrations, such as staff training portals.

Non-Profit 

Many non-profit organisations also generate and store significant data, from scientific research to investigative reports, interactive maps, video and photographic archives, and more. Making that library of information searchable to the public or to members via a website sounds straightforward. In reality, ensuring that relevant content is discoverable during a search requires precise tagging in the database, which is what the Education Development Trust required for their indispensable online library of resources. EDT.pngHowever, it is Kentico’s brilliant adaptable widgets and content tiles that really helped the Trust to actively promote specific content across their site. Content tiles that make use of customisable widgets allow website managers to strategically surface content that they wish to highlight. And because the tiles come in fixed dimensions, they always work the same way whether deployed on one page or across several at once. It makes it easier to bring attention to targeted content across the site without having to reinvent the wheel page by page.

Medical 

Medical groups and trusts have a public service role to fulfil with their websites, even when they’re private organisations. They have much in common with businesses in the non-profit sector (above) in terms of ensuring users can readily access research and news items. They also potentially share similarities with travel groups when it comes to mapped locations, language services, registration and appointment booking, and other integration needs.Colosseum.png
A company like Colosseum Dental, the third largest dental group in the UK, makes use of those types of features for their site. It connects potential clients with their closest practice and helps them to book in. But they also take advantage of Kentico’s excellent flexibility in handling a wide range of content types. From basic text to rich video and photo content showing practices and procedures, Colosseum’s website is varied and interesting, and it doesn’t get compromised on its mobile site. Like EDT, they make use of an adaptable widget library and a mix of content tiles to signal to users what each type of content represents. This visual key makes navigation straightforward and makes it simple to home in on the information needed on every individual practice page. Crucially, it’s all very easy to manage in-house with Kentico’s drag-and-drop design dashboard.

Utilities 

A national utility provider such as AvantiGas requires a lot of flexibility in a CMS to deliver content for multiple audiences. In the case of AvantiGas, they have business and domestic clients. Then within those categories they have current clients and potential clients. Additionally, they offer multiple products and services. That’s a lot of subdivision in terms of what their website users may be after.

Their Kentico CMS is sufficiently malleable to provide for all those users, guiding each into a distinct area serving each one’s needs and questions. Yet because of Kentico’s flexibility in diverse content management, the branding is cohesive throughout. You never feel as though you’ve wandered off into a different company even if you end up in the business area instead of domestic, for instance. And it’s all able to be tied into a single backend, which means it’s much easier to look after and to update. That saves time and money for the content management team.

Financial Services  

The financial services sector is a vast spectrum of business types and sizes. But one thing they all have in common is the absolute need for rock solid CMS security. Users who are accessing their own personal data—who are logging in or supplying other identifying information—need to be confident that their information is completely confidential. And the institution itself must be certain that their databases are watertight. Especially when the financial service is itself the third party integration on another site. For example: online payment gateways, white labelled insurance purchase platforms, and similar services.

A significant part of Kentico CMS security is working with a trusted certified Kentico partner to develop the site in the first place. The reason is simply that Kentico Quality Experts are going to know and take care to tighten every nut before they declare a CMS ready for operation. They’ve been through Kentico’s own rigorous audit process to guarantee the highest delivery standards.

This is a small sample of sectors that have made excellent use of Kentico CMS to provide a range of business solutions. But it’s hardly limited to these sectors only. Kentico is a versatile and powerful platform.  If you’d like to talk more about how Kentico CMS could work for your business, get in touch with Client Services Director Greg Mathews.






Andy Precious

Senior Digital Account Manager