Pharmacy 2U
Being hard to find is a bitter pill to swallow for any retailer. But when all you have is a website and no physical outlets, making sure you're found is everything. Thankfully when it came to our search optimisation skills, Pharmacy2U gave us a clean bill of health.
Pharmacy2U is the UK's biggest independent online pharmacy, and the first to offer an online prescription service supported by the NHS. A complete overhaul of the site was proposed: The shop structure was reengineered to create clearer and faster navigation; a health centre was incorporated listing common ailments and best sellers, providing optional routes into product and special offer banners were introduced throughout the shop to drive category offers.
We knew that the site was technically as accessible as it could be. So now it was the turn of our dedicated online marketing team to show what they can do. Using state of the art bid management software we set into action an extensive Search Engine Optimisation and Pay Per Click campaign of over 8000 constantly evolving keywords on Google, MSN and Yahoo.
As the site began to rank well, we reduced the investment in expensive generic terms and tailored to list to include more specific terms that were highly likely to convert into sales. The website now sits on the golden page one of Google for over 137 generic terms and over 200 specific ones.
Services used: Information architecture, visual design, Concept development, HTML production, online marketing
