Nest
Well, you wouldn't expect an exclusive designer furniture store, with a very select client base to just go anywhere for their search marketing campaign. Fortunately being discerning paid dividends for Nest.
Nest came to us with a very clear brief. Make our site easy to find by those in the know. We know a thing or two about this, which was plain to see in our search marketing strategy.
As well as providing Nest with strategic marketing advice and consultancy to help them develop their own online PR and email campaign we did a couple of key things. First we got to work on an advanced Pay Per Click campaign using over 200 product specific keywords, avoiding generic keywords which are expensive and deliver poor conversions. Our state of the art bid management software continually fine-tunes keywords to maintain a more than healthy return on investment.
Our Search Engine Optimisation campaign improved the density of keywords within the site, as well as improving the all-important code. All in all, Nest has seen a 400% increase in revenue, and the site now ranks on the first page of Google for nearly 60 keywords.
Services used: Search optimisation, Pay Per Click, tracking analysis
