Hitting the ground running is just the way we like it at Quba. From figure shaping
swimwear to the latest in performance technology racing suits, Speedo looked to
us to create a range of flash-based microsites that reinforced the brands credentials
online.
For their Faskskin LZR Racer Elite range, we created a site that is every bit as
forward thinking as the high performance swimwear. Sleek and modern, we made sure
the microsite stayed true to the brand. It featured global superstar Michael Phelps,
as well as some clever 3D techniques from our own programming stars.
We also developed Speedo’s Sculpture micro site to promote their innovative body
shaping swimwear. The clean, airy and easy to use microsite featured celebrity videos,
advice and plenty to inspire and flatter fuller figured women everywhere.
A key element of this microsite was the fitting guide. With 3 unique swimwear styles
each tailored to different sizes we wanted to give the user the feeling they were
buying something made to measure. Our simple step-by-step guide, with video guides,
took the user through the four key measurements. The easy process and tailored suggestions
gave the viewer the confidence to buy swimwear online.
The results were spectacular all round. Speedo has a site that fitted their audience,
and the audience enjoyed a great experience with a website that felt very much made
for them.
"I'm really pleased with the results we've got from Quba. Not only have they
produced a fantastic new website but the overall strategy is proving to be a success,
particularly as it ties in with other initiatives such as our PR and advertising
campaign."
Ecommerce manager, Speedo
